Shonichi turns every guest message and review into structured operational intelligence for short-term rental operators. Comms is the entry point. Intelligence is the value.
Professional STR operators handle hundreds of guest messages every month. Most are routine. But buried in that volume are signals that cost you money, ratings, and repeat bookings. We know this because we found it in our own data.
The front three face the street. The back three don't. Dozens of reviews from the front units mentioned noise. Dozens from the back praised how quiet it was. We'd been reading these reviews individually for years. Never once saw the pattern.
When we pulled the data, it was declining. Recent quarters showed more lower reviews than any previous period. Cleaning issues flagged by the same guest across two separate stays. We would have told you 56a was bulletproof. It wasn't.
Our median response time was 4 minutes. Our average was 132 minutes. The median looked fine. The average told the real story: overnight gaps, weekend dead zones, messages sitting for hours when life got in the way. Those are the ones that hurt reviews.
Shonichi operates across two live layers today, with two more on the roadmap. Each one feeds the next. Together, they create a system that gets smarter and more valuable every month.
Every routine guest message answered in under 60 seconds, 24/7. Complex queries, complaints, and financial matters intelligently escalated to your team with full context via a three-layer safety filter. The data source for everything that follows.
The core product. Every message and review feeds a structured intelligence layer. Topic classification, complaint detection, response time analysis, per-listing benchmarking, review sentiment tracking, and VA team performance monitoring. Delivered as actionable monthly reports.
Real-time escalation intelligence. Guest A has had three complaints during their stay? Your VA gets a message: "Consider calling this guest and offering a resolution." Proactive intervention before it becomes a bad review.
Pre-arrival outreach that drives guest engagement, builds profiles, and creates direct booking opportunities. 13 to 15% engagement rate validated in pilot. Co-pilot execution layer to follow.
All reports are branded, structured, and designed for operational decision-making. Specific recommendations backed by evidence from your own guest data.
Every guest conversation from the month classified by topic, sentiment, property, and stay phase. Complaint patterns surfaced. Per-listing performance benchmarked. Specific, actionable recommendations for what to fix, where to invest, and what's working. The data layer no competitor offers.
Sentiment scoring by category: cleanliness, accuracy, communication, location, check-in, value. Quarterly trend analysis per listing. Declining properties flagged before the ratings drop. Five-star reviews mined for hidden signals.
Every escalated message cross-referenced with your team's response. Per-VA response times. Quality scores. Resolution rates. Which properties generate the most escalations and why. People management intelligence delivered as a byproduct of the system.
Shonichi was built by the team behind Higgihaus Aparthotels: 46 units across Bristol and Cardiff, 7 years of operations, two aparthotel developments. We built it because we needed it. Then we proved it works.
Mature portfolio, 7 years operational. 247 messages processed in two weeks. 62.8% resolved autonomously. The intelligence layer identified 3 declining listings and 6 with recurring noise complaints across 1,390 reviews: patterns invisible at the individual review level.
Complex multi-property portfolio, newer client. 186 messages processed in two weeks. 45.7% resolved autonomously. Higher escalation rate by design: the system surfaced operational gaps needing human attention, including cleaning inconsistencies, SOP gaps, and pricing misalignment.
We run a complimentary listing optimisation report or review analysis on one of your listings. No API access needed. You see exactly what the intelligence layer surfaces before you commit to anything.
We learn about your portfolio, your team, your tech stack, and your operational challenges. If we're aligned, you provide a read-only API key. That's all we need.
We deliver your day-zero package: a three-month retrospective comms analysis, a full review analysis across your portfolio, and listing optimisation reports. We present these on a second call, surfacing your operational pain points directly from the data.
Reactive comms activated across your portfolio. Guest messages handled from day one. Intelligence layer begins accumulating data immediately. Your first monthly reports arrive 30 days later.
Three reports delivered every month. Operational intelligence, review analysis, and team performance. Each month's findings feed the next month's improvements. The system compounds.
We offer two types of complimentary analysis, delivered within 48 hours:
Book a DemoNo API access needed. No commitment. The report is yours to keep regardless.
Currently integrated with Hostaway. Additional PMS integrations on the roadmap.